Asian Firms Look to Adopt Natural, Organic Standards ASIA: A growing number of Asian natural cosmetic companies are adopting natural and organic cosmetic standards to differentiate their products. According to new research by Organic Monitor, a growing number of Asian companies are taking the certification route, with most opting for European standards. The Ecocert standard is the most widely adopted, with companies in Japan, South Korea, Malaysia and Australia adopting this standard, accordi...